Bangladesh’s e-commerce industry has seen exponential growth over the last decade, fueled by increasing internet penetration, mobile phone usage, and the rise of digital payment systems like bKash and Nagad. As the country’s digital economy continues to expand, more people are shifting to online shopping for convenience, better deals, and a wider variety of products. In this article, we will explore the top e-commerce sites in Bangladesh that are shaping the future of online retail in 2024.

Criteria for Ranking the Top E-Commerce Sites

To determine the top e-commerce platforms, we considered several factors:

• User Base: The number of active monthly users and traffic.
• Product Variety: The range of categories offered, from groceries to electronics.
• Customer Experience: Quality of customer service, return policies, and overall satisfaction.
• Seller Network: The number of active vendors or sellers on the platform.
• Payment and Delivery: Availability of payment options, delivery efficiency, and coverage.
• Trust and Security: User trust, platform transparency, and secure transactions.

Top E-Commerce Sites in Bangladesh 

1. Daraz Bangladesh

As the largest e-commerce platform in Bangladesh, Daraz is a household name in the online shopping world. Acquired by Alibaba in 2018, Daraz has benefited from Alibaba’s world-class technology and logistics, making it the go-to platform for millions of Bangladeshi consumers.

Unique Selling Points:

• Wide variety of products ranging from electronics and fashion to household goods.
• Frequent sales events, such as the popular “11.11 Sale” and “Daraz Mall” for authentic branded products.
• Comprehensive buyer protection policies, including easy returns and refunds.

Customer Base and Reputation:

With millions of active users, Daraz is known for its extensive product offerings and competitive pricing. While some users have raised concerns about delivery times and product authenticity in the past, Daraz’s recent initiatives, such as Daraz Mall, have helped improve its reputation.

Payment and Delivery:

Daraz offers a wide range of payment options, including cash-on-delivery, credit cards, and mobile payments via bKash and Nagad. It has also improved its logistics network to offer delivery to most parts of the country.

Why It’s on the List:

Daraz’s market dominance, product variety, and innovative campaigns make it the top e-commerce platform in Bangladesh.

2. Chaldal

Chaldal is the leading online grocery delivery service in Bangladesh. Since its inception in 2013, the platform has revolutionized how urban residents shop for groceries, offering fresh produce, household essentials, and personal care items right to their doorstep.

Unique Selling Points:

• Focus on fresh groceries and fast delivery within hours in major cities like Dhaka, Chittagong, and Sylhet.
• Offers a variety of household goods, from rice and vegetables to baby products.
• Subscriptions for regular deliveries and competitive pricing.

Customer Base and Reputation:

Chaldal is trusted for its commitment to quality and efficiency. Urban customers rely on the platform for daily necessities, and the service is especially popular among busy professionals and families.

Payment and Delivery:

Chaldal supports cash-on-delivery and digital payments via bKash, credit cards, and Nagad. The platform guarantees same-day delivery in most areas, adding to its appeal.

Why It’s on the List:

Chaldal’s specialization in groceries, its fast delivery, and strong customer satisfaction make it a top player in Bangladesh’s e-commerce sector.

3. Bikroy.com

Bikroy is the largest classifieds website in Bangladesh, where users can buy and sell products ranging from electronics to vehicles and property. Operating more as a peer-to-peer marketplace, it allows individuals and businesses to post listings for both new and used products.

Unique Selling Points:

• A robust platform for buying and selling second-hand items, vehicles, and properties.
• Facilitates direct communication between buyers and sellers, without middlemen.
• Strong presence in rural and urban areas.

Customer Base and Reputation:

With millions of listings, Bikroy serves a diverse audience, from tech enthusiasts looking for second-hand gadgets to individuals buying and selling real estate. The platform is especially popular for its vehicle listings.

Payment and Delivery:

Bikroy doesn’t directly handle transactions or delivery, instead facilitating communication between buyers and sellers for local deals. Payment is typically done in person.

Why It’s on the List:

Bikroy dominates the C2C (customer-to-customer) space, making it the go-to platform for peer-to-peer transactions in Bangladesh.

4. Pickaboo

Pickaboo is one of Bangladesh’s top electronics e-commerce platforms, specializing in mobile phones, gadgets, and other tech products. Since its launch, it has become a favorite for tech enthusiasts seeking the latest devices.

Unique Selling Points:

• Focus on premium electronics, including smartphones, laptops, and gadgets.
• Offers EMI (Equated Monthly Installment) payment plans on major products.
• Exclusive deals and fast delivery services.

Customer Base and Reputation:

Pickaboo is highly regarded for its authentic tech products and efficient customer service. It frequently partners with leading tech brands to offer exclusive deals, making it a preferred destination for electronics shoppers.

Payment and Delivery:

Pickaboo offers a range of payment methods, including cash-on-delivery, digital wallets like bKash, and credit cards. The platform is known for its fast delivery times and strong after-sales service, including warranties.

Why It’s on the List:

Pickaboo’s focus on electronics and its commitment to customer satisfaction set it apart in Bangladesh’s e-commerce landscape.

5. AjkerDeal

AjkerDeal is a popular e-commerce site that offers a wide range of products at affordable prices. From fashion to home appliances, the platform is a favorite for price-conscious shoppers.

Unique Selling Points:

• Huge variety of budget-friendly products.
• Regular sales and discounts, appealing to bargain hunters.
• Strong presence in both urban and rural areas.

Customer Base and Reputation:

AjkerDeal is popular among customers looking for deals on everyday items. While it faces competition from larger platforms like Daraz, its lower price point and frequent discounts have helped it maintain a loyal customer base.

Payment and Delivery:

The platform offers both cash-on-delivery and digital payments via bKash and credit cards. Delivery times are reasonable, although rural deliveries may take longer.

Why It’s on the List:

AjkerDeal’s affordable prices and wide range of products make it a key player in the e-commerce scene, especially for price-sensitive consumers.

6. Rokomari

Rokomari is Bangladesh’s largest online bookstore, catering to readers of all genres. Launched in 2012, the platform offers an extensive collection of books, academic materials, and educational resources.

Unique Selling Points:

• Specializes in books and educational materials, with a vast catalog of Bangla and English titles.
• Offers discounts and promotions for avid readers and students.
• User-friendly interface for book recommendations and reviews.

Customer Base and Reputation:Rokomari has earned a stellar reputation among book lovers, students, and academics. Its fast delivery and well-stocked inventory have made it a trusted source for educational resources across the country.

Payment and Delivery:

The platform supports digital payments via bKash and card payments, along with cash-on-delivery options. Delivery times are prompt, with books arriving in excellent condition.

Why It’s on the List:

As the leading online bookstore in Bangladesh, Rokomari fills a crucial niche and is highly regarded by its users.

Emerging E-Commerce Platforms to Watch in 2024

While the above platforms dominate the e-commerce landscape in Bangladesh, several new platforms are gaining traction. Sites like Othoba, PriyoShop, and ShopUp are gradually establishing themselves as important players, focusing on niche markets such as fashion, handicrafts, and wholesale.

Future Trends in Bangladesh’s E-Commerce

As Bangladesh’s e-commerce sector matures, several trends are likely to shape the future:

• Cross-Border E-Commerce: More platforms will look to engage with international buyers and sellers, driving cross-border transactions.
• AI and Personalization: The use of artificial intelligence to tailor shopping experiences will become more prevalent.
• Improved Logistics: Companies will invest heavily in infrastructure to improve delivery times and expand coverage to rural areas.
• Mobile Shopping: With mobile penetration increasing, platforms will focus on optimizing the mobile shopping experience.

Conclusion

The e-commerce industry in Bangladesh is rapidly evolving, with platforms like Daraz, Chaldal, and Bikroy leading the charge. As digital literacy grows and payment infrastructure improves, more consumers will turn to online shopping, driving the sector to new heights. Whether you’re looking for electronics, groceries, or books, the platforms discussed here provide a variety of options to meet your needs in 2025.