Hotel website is a great way to tell your clients how much you care for them. And the website acts as the cornerstone for such branding. A hotel website is somehow different from any normal website, eCommerce website, etc.

There are a few hotel website design company out there. However, there are no specialized website development companies for hotel websites. But onboarding a professional company is important.

As a specialist in the web development industry, ZoomIT would love to share our thoughts on this prospect. After all, if you can just understand what you need to include in your plan, things get easier. Not to mention, it allows us to connect with people who want to create the next successful hotel website.

Why is website design important for hotels?

A website is a powerful marketing and communication tool for hotels. It can help hotels reach new guests, communicate with guests, and promote special offers as well as packages. So, creating a visually appealing website is important.

In short, the design of a hotel website should reflect the style and personality of the  establishment.  From the users’ part, the website should be easy to navigate, with clear menus and links. Not to mention, the home page should feature a slideshow of images that showcase the hotel and its amenities. Finally, you need a booking engine so guests can easily make reservations.

Tips: If you want to know more on how to make your website responsive, follow this blog we published recently.

Well, it’s crucial to consider a mobile-friendly website. This way you can display your hotel correctly on mobile devices. Guests are increasingly using their mobile devices to book hotel rooms, so it is important for hotel websites to be responsive with almost all types of devices.A well-designed hotel website can help hotels increase their online visibility and boost their business. We have a detailed blog on making visually appealing content. Click here to learn more…

Difference between hotel website and hotel management software

There are two main types of software used by hotels: a website and management software. We will discuss them in brief here.

  • Basic Hotel Website: A website is a basic online presence that allows guests to book rooms, find information about the hotel, and view photos. In short, this type of website acts as the online appearance of any hotel.
  • Hotel Management Software: Management software, on the other hand, is a more comprehensive system that helps hotel managers run their business. It includes features such as booking and reservation management, accounting and financials, and customer relationship management (CRM).

Which software is right for your hotel?

It depends on your needs and budget. If you just need a basic website; a free or low-cost website builder like Wix or Squarespace can do the job. These services allow you to create a website without any programming or design experience. Management software is more expensive, but it can be worth the investment if you need a comprehensive system to run your hotel. Popular options include Hotelogix, Protel, and RezOvation.

No matter which type of software you choose, make sure to research your options and compare different products. The right software can help you run your hotel more efficiently and improve your bottom line.

If you have any queries regarding what type of development you need, contact us.

What are the main features of a good hotel website?

Easy Navigation: Make sure your navigation is easy to use and intuitive. This way, the target audience can find information quickly.Clean Design: Keep your design clean and uncluttered. You don’t want your audience to stay away from the contents.
Responsive Design: Make sure your website looks good and functions properly on all devices, so that your guests can access it from anywhere.
Mobile-friendly: Make sure your website is mobile-friendly, so that your guests can access it from their phones and tablets.
Fast Loading Times: Improving the site’s loading speed is a must. There’s a number of ways you can improve the site speed. For further information, you can visit here.

Security: Make sure your website is secure. It’s important to keep your clients data and your business data safe from bad actors.

Easy Check-in: Customers love an easy check-in process. This way your guests can book their room and check in faster.

Secure Payment Gateway: Integrating a safe payment gateway to your website is essential. You don’t want to keep your clients waiting.

Customizable:Creating a customizable hotel website can help you with different seasonal promotions. Make sure you keep the customization part on the website development plans.

5 signs of bad hotel website design

There are many things that can ruin a hotel website. From providing the right information to potential guests, to showcasing the hotel’s amenities and features, a great hotel website can make all the difference in the world. However, a website with poor quality design can actually do more harm than good. Most of the time, a poor website design  drives potential guests away rather than attracting them. Here are five sign of bad hotel website design:

Cluttered or confusing layout

One of the biggest problems with a bad hotel website design is that it can be cluttered and confusing. This can make it difficult for guests to find the information they need, or to figure out what the hotel is all about. A cluttered layout can also be visually overwhelming, making it difficult to focus on any one thing.

Use of too much text

Another common problem with bad hotel website design is the use of too much text. This can not only make the website difficult to navigate, but it can also be overwhelming and boring for guests. In order to keep guests engaged, it’s important to use plenty of visuals such as images and videos, as well as minimal text.

Lack of attention to detail

A lack of attention to detail is another common issue with bad hotel website design. This can manifest itself in a number of ways, such as poor typography, incorrect spelling and grammar, and incorrect information. It’s important to take the time to proofread your website and to check for any errors, as these can be very off-putting to guests.

Backdated design

A backdated design is another sign of a bad hotel website. This can be a major turn-off for guests, as it makes the website look old and outdated. In order to create a modern and professional look, it’s important to use current design trends and to update your website regularly.

Lack of mobile compatibility

A lack of mobile compatibility is another common problem with bad hotel website design. This can make it difficult or impossible for guests to access the website from their mobile devices, which can be a major inconvenience. When you create a website, always try to make it responsive.

Note: In order to get rid of such problems, you need to understand the importance of effective website design. Since, Zoomit is a pioneer web development company, you can consider our suggestions here.

How can a hotel website be improved?

A website for a hotel can be greatly improved by ensuring proper content flow. Such information includes room rates, location, and amenities offered by the hotel.

Another essential aspect of your website should be easy navigation. It should have a clear layout that makes it easy for users to find all necessary information. Additionally, a visually appealing format will keep the audience longer.

Finally, the website should be updated regularly with new information about special offers and events happening at the hotel.

How to choose the best website design company for hotel website

When it comes to website design, there are a lot of factors to consider. You need to find a company that can create a website that looks great and functions well. The company should also understand the unique needs of the hospitality industry.

Here are some tips for choosing the best website design company for your hotel website:

Look for a company with experience in hotel website design.

Not all website design companies have experience in the hospitality industry, so it’s important to find one that does. They will understand the specific needs of your hotel website and be able to create the next successful hotel website.

Make sure the company has a good reputation.

You don’t want to work with a company that has a bad reputation. Before hiring a website design company, do your research and read reviews from past clients.

Ask to see samples of their work.

A professional website design company will be happy to show you samples of their previous work. This will give you a good idea of their style and the quality control.

Ask about their approach to website design.

When it comes to website design, there are a lot of different approaches that companies can take. Ask the company how they go about designing a website and what their process is. This will help you to determine if their approach is a good fit for your hotel.

Ask about their experience with SEO.

In order for your hotel website to be successful, it needs to be SEO friendly. Make sure the website design company you choose has experience in SEO and knows how to optimize a website for search engines.

Conclusion

As globalization is starting to get out of all the borders, global tourists are increasing. That’s why hotels are trying to create an online presence. Even tourists or travelers inside the national border feel the importance of a hotel website.

The key to creating a successful hotel software is to hire a professional development company. The problem is understanding the level of experience the company has. If the developer company displays a large portfolio, you get a brief idea.

However, an experienced website development company will always show their effort. ZoomIT is always working with fresh new projects and trying to create awareness among potential businesses. This little content is a part of our program. You can visit our portfolio to check out our quality.

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